A landing page is the page that appears when a potential customer clicks on an pay per click ad such as Adwords. The landing page should display content that is a logical extension of the ad.
You can use the new landing page tool to create custom pages for each of your adwords ads and then track the leads generated by the ads or test the and see which landing page works best.
If this is all new to you but you would like to learn more about landing pages and using pay per click advertising to market your business, Please visit the Reach’d website and read about their upcoming Adwords Workshop.
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